01
Fraia AI
TASKS & KEY RESULTS
YEAR
Product design
Branding
Promo website
Secured more clients & partners
Secured investments
2023 - 2024
Fraia is an AI designed to create a personal assistant that effortlessly blends into your apps and helps you with everyday tasks. I took on the role of product designer, shaping the visual identity and the MVP.
Release a personalized AI that solves your tutoring problems
The inspiration for developing an AI tailored for students came from observing some students struggling at the Engineering faculty of Chulalongkorn University in Bangkok. If students could create their own personalized AI within the university system, it would tackle a significant challenge.
We established our workspace right at the university to collaborate closely with them. This led to the creation of a standalone product and the formation of a company around it. Because we owned the MVP, various other modular use cases began to emerge based on the same product.
The
approach
Strategic mapping & articulating of the future vision.
Quick sprints of exploration and prototyping gave us and the organization total creative freedom for version 2.0. This fast pace helped us dismiss ideas quickly, refine our thinking, and uncover essential implementations.
Building and forming 3 main experience pillars to build the future of Fraia from
1. Make Fraia easy to use with only 1-3 buttons.
2. Modular usability - depending on the user base & market we add/remove features
3. Integrate the AI in user’s daily life by providing actual value.
The
opportunity
The
execution
Delivering a smart, tidy and easy-to-use personalized digital experience!
Keeping in mind the University we aimed to make the product as user-friendly as possible, considering that most of the user base is tech-savvy yet somewhat insecure.
Key implementations :
1. One-click design interface
2. Personalised experience for the user
3. A voice-first approach in mobile design as the user base is almost 80% mobile users.
4. Opportunity to expand features in future
5. Opportunity to build up a community within
Change avatar to some abstract blob or,
anything user wants.
We've ensured that the AI works great on larger screens too!
The
rollouts
We have crafted a genuine digital experience that not only excites but also holds great promise for the future.
The design turned out exactly as we envisioned. Our goal was to ensure that users have a seamless experience across all media formats. We have successfully completed working versions of:
1. The app
2. An administrative platform for management
3. A standalone web version for wider accessibility
4. A promotional website
5. Branding materials
6. Tailored solutions for each client
7. Secured extra funding from the showdowns
We created various versions tailored to our client's needs, incorporating additional features.
Lastly, we created a promotional website using Webflow.
What’s
next
Building a sustainable roadmap for the product by using it in other use cases.
Given that the product was under the company's authority, we had numerous opportunities and interested clients. This led us to create a customized product that retains the core concept while catering to a broader audience. Our initial product inspired us to emerge as a SaaS and B2B agency focused on this specific offering. The team is genuinely excited to launch it to the public soon.
